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Search results for "B2B"

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B2B Selling

Summaries

8 Book

Designing B2B Brands
Lessons from Deloitte and 195,000 Brand Managers
Carlos Martinez Onaindia and Brian Resnick
Wiley, 2013
7 Book

B2B Street Fighting
Three Counterpunches to: "I Can Get the Same Thing Cheaper"
Brian J. Dietmeyer
Think! Inc., 2011
7 Book

B2B Brand Management
Philip Kotler and Waldemar Pfoertsch
Springer, 2006
Book

B2B Is Really P2P
How to Win with High Touch in a High Tech World
Frank Somma
Frank Somma, 2019
8 Book

The B2B Executive Playbook
The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth
Sean Geehan
Clerisy Press, 2011
7 Book

The B2B Social Media Book
Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More
Kipp Bodnar and Jeffrey L. Cohen
Wiley, 2012
9 Book

The Case for B2B Branding
Pulling Away from the Business-2-Business Pack
Bob Lamons
Thomson South-Western, 2005
8 Article

Building Bionic Capabilities for B2B Marketing
Basir Mustaghni et al.
Boston Consulting Group, 2021
8 Article

B2B Marketing in a World Without Cookies
Peter Dewey et al.
Boston Consulting Group, 2022
8 Article

Maximizing the Benefits of B2B Supplier Diversification
Supplier diversity initiatives are a savvy business move as well as an investment in social responsibility.
Simha Mummalaneni and Jonathan Z. Zhang
MIT Sloan Management Review, 2020
8 Article

Inflation Is Forcing B2B CEOs to Rethink Pricing
Joël Hazan et al.
Boston Consulting Group, 2022
8 Report

Three Steps to Creating Value from B2B Discounts
Just Schürmann et al.
Boston Consulting Group, 2015